How to Safely Export Fragile Products: The Case of Saffron
Packaging is not just a container: it is a protective barrier, a guarantee of quality and, in many cases, the key ally in preserving the integrity of the product throughout its distribution chain.
This is how it has been understood by Verdu Canto Saffron Spain, a Spanish company dedicated to the export of high-quality saffron, which has taken an important step towards more sustainable and effective packaging.
A strategic decision
Until recently, this company used plastic drums as secondary packaging to protect its valuable saffron during transport. However, in search of a more environmentally friendly solution without compromising on safety, they opted to replace them with our kraft fibre drums.
A choice that, beyond aesthetics or sustainability, responds to a technical logic: to protect the contents without them crumbling or losing quality.
Saffron — one of the most delicate and appreciated products on the international market — is packed in aluminium bags to keep its organoleptic properties intact.
Our drums act as an outer layer of security over these bags, protecting the merchandise from knocks, compression and adverse logistical conditions.
Verdu Canto Saffron Spain: excellence in origin
Founded in Novelda, Alicante, Verdu Canto Saffron Spain is a company with more than 100 years of tradition in the production and export of saffron. Its approach combines the manual selection of the best flowers with packaging processes that guarantee the maximum purity and freshness of the product.
Thanks to its commitment to quality and innovation, it is now present in international markets such as the United States, Europe and Asia. Its commitment to more sustainable packaging reinforces a business philosophy based on respect for the product and the environment.
A case that sets a precedent
This real case perfectly illustrates the role of packaging as a technical solution in high added value sectors, where the fragility of the product demands customised protection.
What is true for saffron could also be applied to products derived from medicinal cannabis, exotic spices or delicate raw materials that cross borders in global markets.
Beyond cardboard: sustainability and functionality
Kraft fibre drums are not only a more ecological alternative to plastic; they also offer operational advantages: they are lighter, easier to handle, and allow for more efficient logistics.
In addition, they can be customised according to the client’s needs and comply with international regulations such as ADR approval, if necessary.
Innovating from the container
In a world where every detail counts, packaging becomes a strategic decision. And when it comes to fragile, valuable and environmentally sensitive products, opting for effective and sustainable solutions is not an option, it is a necessity.
At JOAQUIN ALBERTO SA, we have been offering packaging that protects, optimises and conveys the value of what it contains for more than 80 years. If your company exports spices, supplements, pharmaceutical products or high-end ingredients, we are here to help you find the ideal packaging.
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